I have two small children so I have seen all the Pixar movies. I watched ‘The Pixar Story’ over Christmas out of a curiosity for how they make the films, and also learned something interesting about the career of John Lasseter, one of the co-founders.
John loved cartoons as a child, went on to study animation and even got a job as a sweeper at Disneyland. After winning awards for two short films he made at the California Institute of Arts, he got his dream job as an animator at Disney in April 1980.
The studio arranged a screening of Tron for employees and John was amazed by the potential for computer animation – especially being able to move the background by computer whilst animating characters by hand. The studio gave John his feature length directorial debut on a film called ‘The Brave Little Toaster’ using computer animation.
At the screening of the final cut, Disney’s CEO, who had remained stony-faced throughout, asked what a feature made entirely on computers would cost, to which John replied it would be about the same as a regular animated film. The CEO said the only reason to use computers would be if it made production faster or cheaper, and then walked out.
Five minutes later, John was summoned to his office where the CEO said to him, “Your project is now complete, so your employment at Disney is terminated.”
He was stunned and devastated. Colleagues admitted Disney just didn’t know what to do with him.
He was subsequently hired by Lucasfilm’s Computer Division, where the team of computer scientists went on to develop an imaging computer they named Pixar. Inspired by John’s vision of a computer animated feature, they went to George Lucas to pitch the idea, but he didn’t want to make the $30-$40m investment required.
Coincidentally, Steve Jobs at Apple had become aware of their work, and he suddenly found himself out of a job when the executives he’d hired to take Apple to the next level fired him. Steve Jobs then invested $10m in Pixar as it was spun out from Lucasfilm.
They did some interesting work to pay the bills, but were nowhere near raising the funds required for a feature film budget. Then the money started running out. Jobs was losing about $1m a year keeping Pixar running. Disney, having subsequently developed some painting and texturing software, tried to hire Lasseter back as a Director to help them make sense of this new medium. A Pixar colleague described John’s choice, “Does he go back to Disney as Director, or stay at his own company bordering on collapse?”
John decided to stay. Note to employers: treat your employees well when you are exiting them, because you never know when you’ll need to hire them back.
Instead, Disney commissioned Pixar to produce Toy Story, striking a deal with them so that Disney would provide distribution and marketing.
